In today’s world of global competition, the key to success and survival is adopting next-generation technologies. The company that captures your customers’ attention might look nothing like you, and they will use cutting-edge technologies to do it. Just ask Whole Foods (acquired by Amazon), the taxi industry (disrupted by Uber) and the hotel industry (competing with Airbnb).
Without deploying the most sophisticated technology available, service companies like those can’t exist. There’s a misconception that manufacturers can. The truth is, the adoption of next-generation technologies will be a critical part of any manufacturer’s business strategy, not only to ensure future growth, but to survive.